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Push notifications are so ubiquitous in our daily lives that we often overlook their potential. Despite their prevalence, this powerful communication tool still remains surprisingly underutilised and misunderstood in the event management space. In this blog, we'll explore how push notifications can transform an event, providing operational, commercial and experiential benefits that enhance both the attendee experience and the organisers' bottom line.
Operational updates in real-time
One of the most valuable, yet under appreciated, uses of notifications is for urgent communication with event attendees. Whether it's a broken turnstile, a train cancellation, or sudden weather changes, push notifications can immediately inform attendees of the necessary adjustments. Tixserve’s ticketing solution ensures that these notifications reach every ticket holder, making this tool indispensable for real-time event management. With the ability to send targeted alerts to specific sections or groups within the venue, you can minimise disruptions and maintain a smooth operational flow.
Effective footfall management
Crowd control is a perennial challenge for event organisers. By strategically dispersing attendees across a venue, queues can be minimised, and commercial spaces can be better utilised. Push notifications play a crucial role in managing crowd flow, allowing organisers to direct fans to less congested areas or alert them to long wait times in busy zones. This not only enhances the fan experience but also optimises the use of venue resources.
Maximising dwell-time for increased revenue
Managing the flow of people through space is essential, but managing their time is equally important. Staggered entry times can prevent bottlenecks at entrances, leading to smoother operations and reduced staffing needs. Prolonged dwell time, where attendees stay at the venue longer, directly translates into higher revenue through increased spending on food, beverages, and merchandise. Push notifications can be a powerful tool in this regard, sending early-bird offers, exclusive discounts, or reminders about merchandise sales that entice attendees to arrive earlier and stay longer. With Tixserve, you can customise these notifications to target specific ticket types, demographics, and marketing opt-ins increasing the likelihood of conversion.
Enhanced sponsorship offerings
For event sponsors, direct access to engaged fans is invaluable. Push notifications offer this direct line of communication, delivering custom-built sponsored promotions straight to attendees' devices. Tixserve's dynamic ticket canvas accommodates unlimited sponsored content, allowing you to create more robust and valuable sponsorship packages. But it doesn't stop there–Tixserve facilitates sponsors with data-driven insights into their campaign performance. By tracking engagement rates, click-throughs, and conversion metrics, you can demonstrate the tangible ROI your event offers, making your sponsorship deals more attractive and easier to close.
Personalised communication: Right message, right audience
In any form of communication, delivering the right message to the right audience is key. Push notifications are no exception. For these messages to be effective in managing an event, they need to reach the majority of attendees. Digital ticketing provides a unique advantage here–every attendee requires a ticket, and every Tixserve digital ticket can deliver push notifications. With an average of fewer than 1.5 tickets per app, Tixserve ensures that over two-thirds of your audience will receive these crucial notifications. By segmenting your audience based on ticket type, demographics, or communication preferences, you can tailor your messages to ensure maximum relevance and impact.
Creating a seamless post-event experience
Push notifications aren't just limited to event day management–they also play a crucial role in post-event engagement. After the event, notifications can be used to gather feedback, promote future events, or offer exclusive content to attendees. Tixserve's platform allows you to activate these follow-ups, ensuring that your audience remains engaged long after they've left the venue. This continued engagement helps build a loyal fanbase and increases the likelihood of repeat attendance.
The future of event management with Tixserve
As events become increasingly complex and data-driven, the role of push notifications in event management will only grow. Tixserve is at the forefront of this evolution, continuously enhancing its platform to incorporate emerging technologies such as targeted communications, AI-driven personalisation, and advanced analytics. By integrating these innovations, Tixserve ensures that event organisers can leverage push notifications not just as a communication tool, but as a strategic asset that enhances every aspect of event management–from operational efficiency to fan engagement and revenue generation.