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Hospitality plays an increasingly vital role in generating revenue at sports organisations. Yet, delivering a premium hospitality experience that stands out requires more than just high-end amenities; it demands attention to detail, seamless operations, and the ability to personalise the guest experience at scale. With the intelligent use of advanced digital ticketing technology, hospitality offerings can be consistently upgraded, resulting in increased earnings, enhanced guest satisfaction, and significant reputational gains. Here's how Tixserve's digital ticketing can elevate hospitality services.
Attention to detail: Personalisation at scale
Hospitality guests expect a thoughtful, personalised experience from the moment they arrive. Tixserve's flexible data capture features allow event organisers to gather vital information such as dietary requirements, seating preferences, and special requests in advance. This data empowers event organisers to offer a seamless, tailored experience on matchday. For instance, with Tixserve's Matchday Control Centre, event organisers gain rich insights into every ticket holder, enabling them to manage and rearrange seating arrangements in real-time, ensuring that every guest receives the best possible experience.
Furthermore, Tixserve's Scanning App provides a personalised welcome at the door. As tickets are scanned, all pertinent information about the guest – including their name, seating location, and group details – appears instantly, eliminating the need for clipboards and manual checks. This not only reduces operational burdens but also delivers a more personalised, premium experience for guests.
Complete content access: Enhancing the guest experience
Hospitality offerings are distinct from general admission tickets due to the extensive information that must be communicated to guests. Menus, itineraries, seat maps, event schedules, and other essential details need to be delivered in a timely and accessible manner. Tixserve's digital ticketing solution includes an unlimited ticket canvas, allowing event organisers to present all necessary content directly to hospitality guests. This ensures that guests have all the operational information they need before and during their visit, creating a smoother, more enjoyable event experience.
Special treatment: Exclusive access and promotions
The allure of hospitality lies not only in superior service but also in the exclusivity it offers. Tixserve's unique ticket canvas allows organisers to provide exclusive promotions, updates and information directly to hospitality ticket holders before, during and after the event. These personalised communications can build anticipation, enhance the guest experience, and offer valuable opportunities for sponsors looking to target a high-value audience. Moreover, Tixserve's platform includes tracking links, giving organisers real-time insights into how guests interact with different promotions, which can be used to refine future offerings.
Flexible venue management: Hospitality anywhere, anytime
One of the challenges of hospitality management is controlling access to exclusive areas within a venue. Traditionally, this requires significant physical infrastructure. However, Tixserve's Scanning App solution enables organisers to create sub-venues or exclusive areas anywhere within the venue without the need for additional physical barriers. This flexibility allows for creative hospitality setups, from VIP lounges in unconventional spaces to pop-up luxury experiences, expanding the possibilities of what hospitality can offer.
Upselling in real-time: Maximising revenue opportunities
Enhancing your hospitality offerings is just the first step; effectively selling them is equally important. Tixserve's digital tickets can be used to promote and upsell hospitality packages to general ticket holders in real-time, even as the event approaches. With Tixserve's data showing that each app typically holds an average of fewer than 1.5 tickets per app, event organisers can target over two-thirds of their audience with upgrade offers. Fans can quickly and easily upgrade their tickets via the app, leading to increased hospitality attendance and higher event day revenues.
Data-driven insights: Continuously improving the experience
The benefits of a Tixserve-powered hospitality experience don't end when the event does. Tixserve's platform collects a wealth of accurate, configurable data before, during and after the event, offering invaluable insights into guest behaviour and preferences. Event organisers can see which content guests interacted with, monitor behavioural patterns, and even gather feedback through post-event surveys delivered and prompted via push notifications. These insights enable data-driven improvements for future events, ensuring each hospitality offering is more refined, more enjoyable, and more profitable than the last.
Seamless communication: Keeping guests informed
Effective communication is crucial for delivering a superior hospitality experience. Tixserve's push notification feature allows organisers to send personalised, relevant information directly to guests' devices. Whether it's reminding guests to submit their dietary requirements before matchday, notifying them on last-minute changes, or offering exclusive early-bird deals, push notifications keep guests informed and engaged at every stage of the event. This not only enhances the guest experience but also strengthens the overall efficiency and effectiveness of event operations.
Conclusion: The future of hospitality is digital
Incorporating advanced digital ticketing solutions like Tixserve into your hospitality offerings can revolutionise the way you manage events and interact with your guests. From personalised welcomes and exclusive content access to real-time upgrades and data-driven insights, Tixserve provides the tools needed to deliver a hospitality experience that not only meets but exceeds expectations. As the live events and sports industries continue to evolve, the ability to offer a seamless, personalised, and flexible hospitality experience will be key to staying ahead of the competition. With Tixserve, you're not just upgrading your ticketing system–you're transforming the entire guest experience.