The relationship between an event organiser and their sponsor is more than just a transaction, it's a partnership that can determine the success and profitability of both parties.
In a landscape crowded with opportunities, how can event organisers not only attract but also retain and grow sponsorship deals? The answer lies in leveraging cutting-edge technology to offer sponsors unparalleled value. Tixserve's digital ticketing solution empowers event organisers to significantly enhance their sponsorship proposition, making their events more attractive to current and potential sponsors. Let's explore how Tixserve's platform can transform sponsorship deals into deeply integrated, data-driven partnerships.
Seamless ticket distribution: Empowering sponsors with control and flexibility
One of the challenges sponsors face is the management of ticket allocations. Traditional methods, reliant on paper tickets and cumbersome manual processes, are inefficient and offer little control. Tixserve's digital ticketing solution revolutionises this process by providing sponsors with two powerful backend tools: the Matchday Control Centre and Distribution Portal.
Matchday Control Centre
For sponsors handling significantly large volumes of tickets, such as title sponsors, the Matchday Control Centre offers an unparalleled level of control. This tool allows sponsors to manage every aspect of ticket distribution, including access to detailed customer data and real-time monitoring of ticket security. With this comprehensive tools, sponsors can tailor their distribution strategies, ensuring that tickets are allocated to key stakeholders or VIP clients in a manner that maximises impact. The ability to make adjustments on the fly means sponsors can respond quickly to changing circumstances, further enhancing their value in the partnership.
Distribution Portal
For stakeholders with smaller allocations—such as local or secondary sponsors—the self-service Distribution Portal simplifies the process. This user-friendly platform eliminates manual processes, allowing sponsors to distribute tickets with just a few clicks. Sponsors can efficiently manage their allocation, ensuring that tickets reach the intended recipients without hassle. By offering these streamlined solutions, event organisers enhance the sponsor’s experience, positioning themselves as indispensable partners who make sponsorships more efficient and effective.
Direct fan engagement: Unlocking the power of digital ticketing
Sponsors are constantly seeking new ways to connect with fans in a meaningful and direct manner. Tixserve’s digital ticketing solution provides a unique opportunity to do just that. The digital ticket canvas is a flexible, customisable space where sponsors can embed interactive content, promotions and branding that reaches every ticket holder.
Tailored content for specific audiences
The digital ticket canvas is not a one-size-fits-all solution. Different ticket types allow for content customisation, ensuring that sponsors can target specific audiences with relevant messages. For example, VIP ticket holders might receive exclusive offers or invitations to sponsor-hosted events, while general admission attendees might see in-stadia promotions or sponsor-related content that enhances their overall experience. This targeted approach ensures that sponsors’ messages are not just seen but are relevant and engaging to the audience, increasing the likelihood of a positive brand association.
Configurable communications for ongoing engagement
Tixserve also enhances sponsor-fan engagement through the app’s registration process, which includes a tab to gather individuals’ marketing consent. This feature allows event organisers to collect permissions for specific communications, including configurable partner communications. With these consents in place, sponsors can continue to engage with fans long after the event has ended, creating ongoing opportunities to build relationships and drive brand loyalty. This ability to maintain a connection with the fanbase is a significant advantage for sponsors, offering a direct line to an engaged audience for future campaigns.
Actionable insights: Data-driven sponsorship value
In the digital age, sponsors are increasingly focused on data––specifically, data that proves the value of their investment. Tixserve’s platform provides the tools to deliver this data in a clear and actionable format.
Tracking links for enhanced understanding
Embedded within the digital ticket content, tracking links allow sponsors to monitor how fans interact with their promotions. These insights provide a detailed view of user behaviour, interests, and preferences throughout the entire ticketing process, from the moment a ticket is received to its use at the event. This data is invaluable for sponsors, enabling them to assess the effectiveness of their campaigns and adjust strategies in real-time to maximise their impact.
Comprehensive feedback for stronger partnerships
The insights gained from tracking links are not just invaluable to sponsors; they’re also a powerful tool for event organisers. By providing sponsors with detailed, empirical feedback on fan engagement, event organisers can demonstrate the tangible value that their sponsorship brings. This data-driven approach not only justifies higher sponsorship fees but also strengthens long-term relationships, making sponsors more likely to invest in future events. Event organisers can use this data to tailor to future sponsorship packages, offering more personalised and effective opportunities for brand exposure.
Conclusion: Leveraging Tixserve to maximise sponsorship value
In a market where sponsorship opportunities abound, event organisers need to offer more than just exposure, they need to deliver value. Tixserve’s digital ticketing solution provides a suite of tools that not only streamline ticket allocations but also unlock new avenues for fan engagement and deliver actionable insights. By leveraging Tixserve, event organisers can significantly enrich their sponsorship proposition, attracting and retaining high-value sponsors while creating lasting partnerships.
Whether it’s through seamless ticket management, direct fan engagement, or data-driven insights, Tixserve empowers event organisers to elevate their sponsorship offerings, ensuring that every partnership is as profitable as it is meaningful.