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Digital ticket delivery solution, Tixserve, is delighted to announce its latest partnership with Glamorgan Cricket. This collaboration marks Tixserve's second major expansion into the cricket sector, following the recent partnership with the Barmy Army. These recent contract wins highlight Tixserve's growing presence in this sports sector, which is ranked as the second most popular global sport with several billion fans.
The new 'Sophia Gardens Ticketing' app, powered by Tixserve, will be utilised for all cricket games hosted at Glamorgan's home ground, Sophia Gardens, Cardiff. This comprehensive digital ticketing system will cover general admission match tickets, hospitality events, and Member access.
Ed Rice, Commercial Director at Glamorgan Cricket, commented: "We are thrilled to partner with Tixserve to introduce the Sophia Gardens Ticketing app, which will provide an easy-to-use and intuitive digital ticketing experience for our members and supporters.
"This partnership represents a significant step in modernising our ticketing operations and enhancing the matchday experience, while also supporting our sustainability efforts.
"We are committed to ensuring a smooth transition by offering support to our supporters in the form of an app how-to guide and hands-on assistance during the rollout.
"Partnering with Tixserve, whose platform will be familiar to supporters who have been to events at Principality Stadium and Football Association of Wales (FAW), underscores our dedication to innovation and excellence in serving our members and the wider cricket community."
This transition to a cutting-edge digital solution will provide Glamorgan Cricket with valuable insights into their customer base, allowing for more personalised and engaging experiences. Tixserve's technology will support Glamorgan's key objectives: increasing the number of people who positively experience cricket, growing a lifelong love of the game, ensuring a great fan experience, and making the game sustainable for future generations.
Patrick Kirby, Managing Director of Tixserve, commented on the partnership, saying: "We are delighted to partner with the prestigious Glamorgan Cricket and continue our expansion in the cricket sector.
"Our digital ticketing solution is designed to enhance fan experience and provide sporting organisations with the tools they need to thrive.
"We look forward to contributing to Glamorgan's mission of growing and securing the game for future generations."
Glamorgan Cricket is renowned for its dedication to promoting cricket in Wales and providing a memorable experience for its fans. This partnership with Tixserve is a significant step towards modernising its operations and elevating the matchday experience at Sophia Gardens. The digital ticketing solution will also support Glamorgan's sustainability initiatives by reducing paper waste and streamlining ticket distribution.
Additionally, this partnership aligns with Glamorgan's long-term vision of fostering a strong, inclusive cricket community. The insights gained from Tixserve's data analytics will enable Glamorgan to tailor their offerings and create a more engaging and inclusive experience for a diverse fan base.
This partnership further cements Tixserve's position in the live sports sector, offering innovative solutions that add significant operational value to sporting organisations. By expanding its reach within the cricket sector, Tixserve continues to demonstrate its commitment to driving the future of sports ticketing.